FEATURE

Taunton: Upping Investment at Retail  

The special interest publisher’s ambitious plans for 2010 include expanding checkout exposure, SIP’s (including bookazines), cross-merchandising and more.

Retail 2010 Outlook: Honed Value, Assortment Strategies Key

Latest retail forecasts; food retailer strategic "musts" from Willard Bishop.  

2009's Most Effective Magazine Advertising Campaigns

Affinity's Vista metrics reveal magazine ads that excelled at driving awareness and product purchases in a variety of categories in 2009.   

Popular Mechanics, Old Navy Team On Kids' Promotions

T-shirts, cover design contest seek to build next gen of Popular Mechanics "loyalists." 

B&N Ranked Top in Customer Experience

Other retailers also ranked high in latest Forrester consumer index results.

Organic Gardening 'Relaunch' Leveraging Heightened Demand

Redesign, edit and paper enhancements reflect circ, advertising upswings.

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