VIEWPOINT

One Voice: Last Chance to Review Deck, Provide Feedback

By Jerry Lynch, president, IPDA

 The industry's One Voice presentation or "deck" showing key performance data for the magazine category will be finalized by the end of this month. 

Before we finalize this, we are providing here direct links into two draft documents, and we urge you to provide feedback on these over the next two weeks. One is a streamlined "concept overview" version (click here) ; the other is a version incorporating more detailed data/charts (click here) .

PBAA 2008 Convention Coverage

DSI's Beaudry: "One-Size-Fits-All" Distribution Not the Answer 

Smaller and mid-sized magazines are important to the category's success at retail, stressed the distribution executive during PBAA's 2008 Convention.

ESPN Exec Calls for Reinventing Magazine Models

Developing innovative, cross-media newsstand products and reassessing standard newsstand practices are part of this core challenge, says keynoter Keith Clinkscales.

Saving the Planet Is Good For Business

Sustainability initiatives are building customer loyalty and even enhancing sales for some publishers and retailers. 

Wholesalers Report On Retail Space, Display Initiatives

Maximizing magazine/book space and display formats is increasingly challenging, but wholesalers report progress. 

Pros Share Tips On Making Retail Promotions Pay Off

Smaller publishers, in particular, need to understand the dynamics in order to select programs that will justify their investments. 

Shape Editor Shares Keys to Newsstand Success

Continually evolving with readers, maximizing cover appeal and and offering value-addeds are key to increasing single-copy sales for this nearly 30-year-old title.   

Hastings Entertainment Highlights Magazine, Book Strategies

Becoming a destination for magazines is a key element of the overall strategy for this retailer, which is also seeing growing success with books.

Briefs

Rebates Contribute to 1% Retail Sales Gain in May...But Many Consumers Report Struggle to Afford Groceries 

Good Housekeeping Launches Online Retail Discounts, Cash-Back Rewards Program

Global Consumer Magazine Revenues to Grow 3.8% Per Year Through 2012

Wal-Mart, Home Depot Lead Stores Top 100 Retailer Rankings

Independent Grocery Store Wholesaler Promoting POS Checkout Solution

Borders Selects Digital Signage Platform for New Concept Stores