The Northwest is showing the strongest magazine sales growth, according to a CMG analysis of wholesaler O/R data for 52 weeks ending first half ’07 (indexed against 100 = national sales growth in dollars).

Kevin Packard, manager CMG category management, attributes the Northwest growth in part to increasing population and expansion into Idaho, Wyoming and Montana.

In mature, more densely populated areas such as the Northeast, Midwest and South Atlantic, “it’s much more difficult to move the needle,” he notes.