Barnes & Noble.com to Sell Print and Digital Magazine Subscriptions

Barnes & Noble.com announced this week that it will be selling magazine subscriptions in both digital and print formats. BN.com will sell subscriptions to over 1,000 magazine titles, available in both digital and print formats, at prices up to 90% off newsstand cover prices. 

Digital subscriptions will be available within minutes of purchase for viewing on desktops and laptops. In addition, more than 12,000 back issues of hundreds of magazine titles will be available digitally for purchase as single copies.

BN.com has partnered with Zinio to fulfill digital magazines and with M2 Media Group to provide fulfillment services for paper-based magazine subscriptions. The selling of digital magazine follows the 2007 launch on BN.com of the Zinio-powered “See Inside” feature, which enables customers to experience interactive previews of book content. The “See Inside” feature will now enable customers to also preview certain magazines, in a virtual format that closely replicates the page-turning of a print magazine.

“Our magazine offering gives our customers the ultimate flexibility to consume their favorite magazines both digitally and/or in the more traditional print form via a subscription,” said Marie Toulantis, chief executive officer of Barnes & Noble.com, adding that B&N will be "the only retailer to offer both options in an integrated shopping experience.”