DataBar Coding: Transitioning to Reap Eventual Benefits

By Matt Herman, Chairman, IPDA Technical Committee

A new DataBar product coding format that's capable of incorporating existing UPC information plus identifying the issue and its correct price is coming. Although it’s several years away, publishers and others in the magazine and book distribution supply chains should be aware of this development, the transition that will be involved and the eventual benefits for our categories.

Without getting overly technical, here’s a summary of where this product coding transition scenario stands and why it will eventually matter to all of us.

FEATURE

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